Call Tracking allows you to track calls out of your site and understand precisely what advertising activity brought them there; whether it was from another site, Google or your paid search campaign.
So no more will you have to guess how your caller has found you.
Call tracking is a vital tool for any business that spends money on advertising across multiple channels. Clients with AdWords have an intrinsic need to track the calls that are relevant to their key words, in order to comprehend which keywords deliver call conversions. call tracking company With no visibility of call conversions, it is not really possible to figure out if your investment in the key words in your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to track not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system such as Call Conversions Tracking comes in, as it allows you to realize your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.